WHAT YOU GET
We deliver web intelligence supported brand image analytics, with emotional target group segmentation.
…reveals the actual positioning of a brand/product image
…helps to identify the optimal positioning
…continuously monitors brand/product image development
- Which objects of interest (e.g. person, product, brand, color, shape, topic, etc.) cause similar emotional responses (connotation) in society, hence establish respective market segments?
- Which objects of interest could be combined to strengthen a current position, or to purposefully position an image for another target audience?
- How good is my potential to achieve attention for certain preselected values/concepts?
- Which preselected values/concepts is my image most credibly connected with (associated), hence I can use best for advertising?
- How fixed is my image in society?
- How good are my acceptance values in society (like/dislike nuances)?
Crisis propensity detection
- Is social subliminal stress growing against me?
- Is the situation improving or becoming more critical?
How we are different
MINDGEIST combines proven procedures from psychology and sociology with web and data mining. Our data source is the most comprehensive and up-to-date: it contains all thematically relevant documents in the public internet.
MINDGEIST achieves a new quality for brand image analytics.
✓ Fast, because we use web-mining for receiving required data
✓ Flexible, because we do not need any survey participants
✓ Objective, because do not need to create data, we observe how the public speaks
✓ Meaningful, because we measure what matters for revealing brand image: how people speak unconsciously about something compared to something else
✓ Cost-efficient and scalable, because we have developped an automated system