We want to provide organizations systematically with the most relevant upfront information about the genuine underlying needs and likely reactions of their customers/stakeholders.

Organizations should thereby be enabled to adapt their services and forms of communication, in order to generate more positive feedback.


Tobias Richter

Tobias is a pioneer in the practical application of psycho-sociological field theory in connection with web intelligence. He took over the work of his father Dr. Hans-J├╝rgen Richter, who was a distinguished German researcher and consultant in the domain of image marketing.

Dr. Luv Singh

Luv is passionate about strategy and entrepreneurship. He worked as a consultant for Bain & Company and as interim manager in growth venturing and private equity contexts. He is also an advisor to several startups.

Our partners are leading agencies in their fields

Brand management

Public relations


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