APPLICATIONS

BRAND MANAGEMENT

Create a relevant emotional added value for your products and enhance attraction and customer loyalty.

Status quo
  • MINDGEIST reveals which emotional segment your brand is actually resonating with, relative to your competitors
  • MINDGEIST calculates how much credibility potential your brand has for specific target groups and how well your brand is accepted by society
Target setting
  • MINDGEIST illustrates a favorable image positioning for your brand, for example, to capture a new segment or to strengthen an existing niche
  • MINDGEIST prioritizes from a pre-selection which values, themes, concepts, persons, etc. should be involved in the value delivery promise to reach the target positioning efficiently
Monitoring
  • MINDGEIST observes how the positioning of your brand and its competitive landscape are changing
  • MINDGEIST supports the process of purposefully shaping brand images

PUBLIC RELATIONS

Communicate an authentic picture of yourself and build trusted relationships with your stakeholders.

Status Quo
  • MINDGEIST reveals the prevailing opinion landscape from the perspective of different stakeholders with respect to your organization, relative to your competitors
  • MINDGEIST calculates how much credibility potential your organization has for specific target groups and how well your organization is accepted by society
Target setting
  • MINDGEIST illustrates a favorable image positioning for your organization, for example, to improve its acceptance
  • MINDGEIST prioritizes from a pre-selection, which values topics, concepts, persons, etc. should be addressed in order to authentically sharpen your profile for reaching your target positioning efficiently
Monitoring
  • MINDGEIST observes how the positioning of your organization and your competitive landscape are changing
  • MINDGEIST supports your organization to effectively adjust your strategy and respective communication long-term

POLITICS

Take on topics credibly that your followers care about and increase your popularity.

Status quo
  • MINDGEIST reveals the segments of society, in which your organization actually creates resonance, relative to your competitors
  • MINDGEIST calculates how much credibility potential your organization has for specific target groups and how well your organization is accepted by society
Target setting
  • MINDGEIST illustrates which concepts are relevant and attractive to society in the near future and an appropriate positioning for your organization, to for example, increase the circle of your supporters
  • MINDGEIST prioritizes from a pre-selection which values and topics should be addressed and what people, strategic partners, etc. should be combined with the value delivery promise to reach the target positioning efficiently
Monitoring
  • MINDGEIST observes how the positioning of your organization and your competitive landscape are changing
  • MINDGEIST supports your organization to effectively adjust your strategy and respective communication long-term

OBJECTIVES

Do you frequently need to have an answer to these questions? Use MINDGEIST to answer them quickly and objectively on a continuous basis!

What differentiates my image from that of my competitors?
Which topics and trends will become relevant to me ?
Which emotional sweet spot could my brand/product successfully conquer?
Which story should we focus on?
Which partners or testimonials would support my positioning goals best?
How is my brand/product image changing?